Topkey Brand Studio brand.md
Topkey Brand Studio

One brand, whoever is making it

Logos, colors, type, motion and voice, plus slide, video and social layouts you can copy. Point your agent at this page instead of keeping a copy of the brand on your laptop.

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Examples

Slides, video frames and social posts

Every layout an agent might need, built from the rules below. Click one to present it full screen, then use the arrow keys. Each has a note on why it works. Every number is from a published Topkey customer story.

Logos

Pick a background, get the right logo

Navy on light backgrounds, white on navy and dark photos. Use the files as they are: no recoloring, stretching, outlines or redrawing.

Navy wordmark

Background

Show

  • Clear space: at least the icon's height on every side.
  • Smallest: wordmark 88px wide, icon 24px.
Colors

Mostly navy and white, a little neon

The bar shows the rough proportions on a page or slide. Click a swatch to copy its hex.

Contrast check

Text
Background
Owner statements in one click
0AAAAALarge text
Type

Big, regular weight, sentence case

FoundersGrotesk at weight 400 on topkey.io. It's licensed, so ask design for the files. Where it isn't installed (Google Slides, Canva, email), use Figtree at 500 for headlines. This page is set in Figtree.

H1 · 56px
line-height 1
Close the month in hours
H2 · 48px
line-height 1.2
Every receipt, matched
Lead · 18px
Topkey pulls every transaction, receipt and reservation together so month-end stops eating your week.

Headline check

Type a headline. It renders on a Topkey slide and gets checked against the voice rules.

    Motion

    Calm, quick, then still

    These are the reveals topkey.io uses, and this page uses them too. Use them for web pages, slide builds and video titles. Nothing bounces, spins or loops for attention.

    Reveal up

    Rises 100px, fades in

    Reveal down

    Drops 100px, fades in

    Reveal shrink

    Settles from 125%

    Reveal grow

    Grows from 75%

    Page and slide reveals
    1000ms, ease-out-quart cubic-bezier(.25, 1, .5, 1), triggered as each element enters view
    Stagger
    100–150ms between items in a group
    Hover and UI feedback
    200–400ms ease-out; cards lift 4–6px
    Logo rows
    A slow continuous marquee (about 40s per loop) that pauses on hover
    Reduced motion
    When the viewer asks for reduced motion, everything appears in place with no movement
    Video

    Videos that look like one team made them

    Demos, walkthroughs, feature highlights and customer stories, in whatever tool you like. One hard rule: product footage is always a real recording of the real product, never generated or mocked up.

    Formats

    Website, product pages1920×1080 · captions burned in for muted loops
    YouTube, help center1920×1080 · .srt captions · 1280×720 thumbnail
    LinkedIn, X feed1080×1350 or 1080×1080 · burned in · hook in 2s
    Stories, Reels, Shorts1080×1920 · text clear of top 250px and bottom 400px
    Sales follow-up1920×1080 · face cam bottom right · under 3 min
    In-app, What's New1920×1080 · no music · loops cleanly

    Before you hit record

    Before you export

    Frames for any tool

    Each opens at full size from URL parameters. Screenshot it for an editor, record it, or load it in an HTML-based renderer. Overlays are transparent.

    Brief for any video tool

    For editors, generators and avatar tools. Upload the PNG logos alongside it and edit real product recordings in.

    
            
          

    Recording tools in topkey-core: the feature-demo skill records short scripted clips of one feature against demo data, and demo-studio makes narrated side-by-side videos with captions and highlights.

    Voice

    Clear, confident, approachable, expert

    A smart colleague who has run property management finance. Click a card to see the rewrite.

    Feature-first
    Our platform uses automated categorization algorithms
    Outcome-first
    Transactions categorize themselves
    Click to flip
    Vague
    Save time on your financial operations
    Specific
    Cut month-end close from 3 days to 4 hours
    Click to flip
    "We"
    We provide seamless, robust owner reporting
    "You"
    Your owners get statements they don't question
    Click to flip
    Hype
    Leverage our best-in-class solution to empower your team
    Plain
    Your team stops chasing receipts
    Click to flip
    For agents

    Point your agent here

    Paste this into any agent or tool before it makes something. It reads the full guide: logo rules, the layouts above by name, and the deck, video and social recipes.