{
  "name": "Topkey",
  "website": "https://www.topkey.io",
  "guide": "/brand.md",
  "logos": {
    "wordmark_navy": "/assets/logos/topkey-wordmark-navy.svg",
    "wordmark_white": "/assets/logos/topkey-wordmark-white.svg",
    "icon_navy": "/assets/logos/topkey-icon-navy.svg",
    "icon_white": "/assets/logos/topkey-icon-white.svg"
  },
  "colors": {
    "navy": "#11163D",
    "body_text": "#11163DA3",
    "body_text_solid": "#676A83",
    "neon": "#E1FB45",
    "neon_hover": "#CCE444",
    "ice": "#C1EAE7",
    "teal": "#329E96",
    "orange": "#F27D4B",
    "white": "#FFFFFF",
    "light_background": "#F8F8F9",
    "stroke": "#E7E8EC"
  },
  "gradients": {
    "mint": "linear-gradient(243deg, #E0F3F3, #F4F8F5)"
  },
  "typography": {
    "family": "FoundersGrotesk",
    "fallback": "Figtree",
    "fallback_css": "https://fonts.googleapis.com/css2?family=Figtree:wght@400;500&display=swap",
    "heading_weight": 400,
    "body_weight": 400,
    "emphasis_weight": 500,
    "sizes_px": {
      "h1": 56,
      "h2": 48,
      "lead": 18,
      "body": 16
    }
  },
  "radius_px": {
    "small": 8,
    "medium": 12,
    "large": 20
  },
  "buttons": {
    "primary": {
      "background": "#E1FB45",
      "text": "#11163D",
      "radius_px": 12,
      "weight": 500
    },
    "secondary": {
      "background": "transparent",
      "border": "1px solid #11163D",
      "text": "#11163D",
      "radius_px": 12
    }
  },
  "voice": {
    "attributes": [
      "clear",
      "confident",
      "approachable",
      "expert"
    ],
    "avoid": [
      "leverage",
      "solution",
      "seamless",
      "robust",
      "cutting-edge",
      "revolutionary",
      "best-in-class",
      "empower",
      "game-changer",
      "unlock"
    ]
  },
  "partner_logos": {
    "guesty": "/assets/partners/guesty.svg",
    "hostaway": "/assets/partners/hostaway.svg",
    "track": "/assets/partners/track.svg",
    "streamline": "/assets/partners/streamline.svg",
    "ownerrez": "/assets/partners/ownerrez.svg",
    "hostfully": "/assets/partners/hostfully.svg",
    "quickbooks": "/assets/partners/quickbooks.svg",
    "xero": "/assets/partners/xero.svg",
    "netsuite": "/assets/partners/netsuite.svg",
    "sage_intacct": "/assets/partners/sage-intacct.svg",
    "breezeway": "/assets/partners/breezeway.svg",
    "amazon": "/assets/partners/amazon.svg"
  },
  "motion": {
    "reveal_ms": 1000,
    "easing": "cubic-bezier(.25, 1, .5, 1)",
    "reveal_up_px": 100,
    "reveal_shrink_from": 1.25,
    "reveal_grow_from": 0.75,
    "stagger_ms": [
      100,
      150
    ],
    "ui_feedback_ms": [
      200,
      400
    ]
  },
  "layouts": [
    "Title",
    "Agenda",
    "Section divider",
    "Big stat",
    "Before / after",
    "Three features",
    "Customer quote",
    "Bar chart",
    "Integrations",
    "Product screenshot",
    "Process",
    "Closing",
    "Video title card",
    "Lower third",
    "Callout on footage",
    "End card",
    "Chapter card",
    "Caption",
    "Thumbnail",
    "Stat post · 1:1",
    "Link preview · 1200×630",
    "Story · 9:16"
  ],
  "logos_png": {
    "wordmark_navy": "/assets/logos/png/topkey-wordmark-navy.png",
    "wordmark_white": "/assets/logos/png/topkey-wordmark-white.png",
    "icon_navy": "/assets/logos/png/topkey-icon-navy.png",
    "icon_white": "/assets/logos/png/topkey-icon-white.png"
  },
  "video": {
    "rule": "Product footage is always a real recording of the real product. Never generate, mock up or recolor product UI.",
    "fps": 30,
    "safe_margin": "96px at 1920x1080, 5% on other sizes",
    "formats": {
      "landscape": [
        1920,
        1080
      ],
      "square": [
        1080,
        1080
      ],
      "portrait_feed": [
        1080,
        1350
      ],
      "vertical": [
        1080,
        1920
      ],
      "thumbnail": [
        1280,
        720
      ]
    },
    "vertical_text_clear_px": {
      "top": 250,
      "bottom": 400
    },
    "types": {
      "feature_highlight": "15-60s",
      "product_demo": "1-3min",
      "walkthrough": "2-8min",
      "customer_story": "60-120s",
      "release_clip": "20-45s"
    },
    "cards_s": {
      "title": [
        2,
        3
      ],
      "chapter": [
        1.5,
        2
      ],
      "end": 3
    },
    "captions": {
      "font": "Figtree",
      "weight": 500,
      "color": "#FFFFFF",
      "background": "#11163DD9",
      "radius_px": 12,
      "max_lines": 2,
      "chars_per_line": 42,
      "size_px_at_1080p": 44,
      "position": "bottom center, above the safe margin"
    },
    "callout": {
      "ring": "#E1FB45",
      "label_background": "#11163D",
      "label_text": "#FFFFFF"
    },
    "zoom": {
      "scale": [
        1.2,
        1.5
      ],
      "ms": 600
    },
    "transitions": "cuts or 300ms crossfade",
    "audio": {
      "voice_lufs": -16,
      "voice_lufs_youtube": -14,
      "music_under_voice_db": [
        18,
        20
      ],
      "sample_rate_hz": 48000
    },
    "voiceover_wpm": [
      140,
      160
    ],
    "export": {
      "container": "mp4",
      "video": "h264",
      "audio": "aac",
      "captions": "srt"
    },
    "file_name": "topkey-<type>-<topic>-<yyyy-mm-dd>-<ratio>.mp4",
    "frames": "/frames.html?frame=title|chapter|lower|caption|end|thumb (lower and caption are transparent overlays)"
  }
}